The Story Behind the Brand & Its Name

More Than a Salon: The Birth of La Maison 26

La Maison 26 was born from a moment of reflection and resilience. After an initial project that did not go as planned, the founders knew exactly what they wanted to create next: a place that truly reflected their values, their vision, and their way of living and working.

The Meaning Behind the Name

The name La Maison Vingt-Six carries deep personal significance.

“Maison” represents far more than a house — it symbolizes warmth, welcome, and a sense of belonging. It reflects the feeling the founders wanted every client to experience from the moment they arrive.

The number 26 is equally meaningful. Both founders were born on the 26th of November, and over time, the number became a symbol of luck, alignment, and shared destiny. Together, the name embodies both personal history and collective intention.

Values at the Core

At the heart of La Maison 26 lies a strong value system built on respect and kindness. Respect flows in every direction — between clients, staff, and management — creating a peaceful and harmonious environment for everyone.

Kindness is not an accessory; it is a foundation. It defines how people are welcomed, how the team works together, and how clients are cared for.

A Different Kind of Salon

What truly sets La Maison 26 apart in Geneva is its timeless approach to comfort and well-being. The founders believe that a happy team creates a better experience for clients.

This is why the salon operates on a four-day workweek, allowing staff to maintain a healthy balance between professional and personal life — and to be fully present with each client.

Conviviality was chosen to stand alongside luxury, ensuring the salon feels joyful, relaxed, and never pretentious — a place where both clients and staff feel good to be.

Building Together

Creating La Maison 26 as life partners and business partners was a natural and joyful experience. Sharing similar values and a common vision made the journey fluid and inspiring.

Alexandra brings heart, intuition, and uncompromising care, while Arthur provides rational structure and long-term vision. Together, they create a balance that allows the brand to remain warm, yet sustainable.

The biggest challenge? Finding the right location — a space that could truly embody the soul of La Maison 26.

Looking Forward

When clients leave the salon, the founders hope they feel happy, beautiful, and relaxed. And when people speak about La Maison 26, they hope to hear enthusiasm — for the professionalism, and for the genuine warmth that defines every visit.